A Foundation for Future Founders: The Swanson School Empowers a New Generation of Entrepreneurs
With a 95–97 percent job placement rate for graduates over the past three years1, the University of Pittsburgh Swanson School of Engineering provides a well-manicured path for those traveling from Benedum Hall to the halls of Fortune 500 companies. At an increasing rate, students who embrace risk and uncertainty for the sake of innovation are also finding the tools they need at the Swanson School to carve their own paths to success.
Aspiring entrepreneurs can attend networking opportunities, compete for seed money, and receive one-on-one mentoring from experienced entrepreneurs and educators right on campus. There were 23 startups originating from the University of Pittsburgh in the 2017-18 fiscal year, a 53 percent increase from the previous year.
In the spring of 2017, two of those companies—one with a tomato-picking robot and the other with nanoparticle-filled oxygen tanks—took their first steps off the Pitt campus and into the startup world.
“Engineering students are adept at solving real-world problems. That is why so many of the students we have participating in our entrepreneurship programs and competitions come from the Swanson School. They want to see their ideas translated into new products and services that advance the state of the art and improve people’s lives,” said Babs Carryer, Director of the Big Idea Center for student entrepreneurship at the Pitt Innovation Institute.
“We know we’re undertaking a good amount of risk, but knowing that there is a whole industry that needs the product we are building helps mitigate that. At the end of the day, there always is risk, but for me, to not do this would lead to regrets. We are all about solving the problem.”
--Brandon Contino, CEO at Four Growers, Pitt ECE ‘17
Instead of taking a traditional route upon graduation, two recent University of Pittsburgh graduates have taken a risk on a project cooked up during their undergraduate studies in the Swanson School of Engineering. Brandon Contino (ECE ‘17) and Dan Chi (MEMS ‘18) have spent the past year tirelessly promoting their startup, Four Growers, in a series of competitions, and their most recent success will take them to Silicon Valley where they will be among the leading minds of innovation and technology.
Brandon and Dan met while working in the lab of David Sanchez, an assistant professor in the Department of Civil and Environmental Engineering at Pitt. The two collaborated on different projects involving hydroponics, a method of growing plants in a water-based, nutrient rich solution. Growing increasingly interested in this method of farming, the pair visited a hydroponic tomato greenhouse in Chicago where they learned of a pressing problem facing the industry.
Brandon explained, “More than 50% of the tomatoes consumed in the US are grown in greenhouse farms, but the industry is facing an issue with labor. After talking to the farmers, we discovered that there are shortages in the availability and reliability of the labor force, and we wanted to find a solution through robotics and automation.” This spurred the creation of Four Growers. Brandon and Dan planned to develop a product that provides reliable harvesting year-round for greenhouse farms.
Creating a startup is a high risk, high reward endeavor, but Brandon and Dan had faith in their idea. “After speaking with other greenhouses about the industry, we learned that labor was a common problem, and when you have a strong need, clearly defined from your future customer, it really helps to lower the risk,” said Brandon.
Confident in their mission, the Four Growers team developed a robotic tomato harvesting device for commercial greenhouses that can efficiently find and pick ripe tomatoes off the vine. The robot’s decision making is controlled by an algorithm that uses cameras and a neural network trained to find the proper fruit. A robotic arm and custom gripper enable the robot to harvest the tomatoes without damaging them. Additionally, their device provides analytics to the growers to help improve profitability.
Creating the product is only one step towards entrepreneurial success; getting your product to market requires a bit of business acumen. Brandon and Dan believe they have benefitted from their past experiences at Pitt. During Brandon’s undergraduate years, he served as president of multiple organizations including Pitt Engineering Student Council, the Robotics and Automation Society, and the Panther Amateur Radio Club. Dan created the Hydroponics Club in Dr. Sanchez’s lab, was a member of Engineers for a Sustainable World, and acted as fundraising director of the Society of Asian Scientists and Engineers. These experiences have introduced them to aspects of leadership and management applicable to their new executive roles.
The Four Growers team has also taken advantage of various entrepreneurial programs and resources like Pitt’s Innovation Institute and Carnegie Mellon University’s Project Olympus, which have both provided valuable mentorship and contacts. Brandon said, “The connections we’ve made along the way have played a large role in our success. We’ve been able to discuss business aspects of the company with our mentors and advisors, and their expertise and guidance have refined our ability to operate both the technical and business sides of Four Growers.”
The journey, however, has not been entirely smooth sailing. “Creating and running a business has a steep learning curve, and Dan and I have been drinking from the fire hose for a while now,” said Brandon. “One of our biggest hurdles has been financing. While Dan finished his degree, we decided to bootstrap and as a hardware company, it takes money to iterate on a product. Initially, we just didn’t have much funding so we had to spend a lot of time searching for lower cost options or workarounds, which slowed some of our technical development.”
To overcome this setback, Brandon and Dan have spent the past year trying to raise funds through a series of competitions. Their first success was with Pitt’s Randall Family Big Idea Competitionwhere they won first place and $25,000 to help launch their idea. Then they took second place and $10,000 against some of the most innovative students from the 15 Atlantic Coast Conference schools at the ACC InVenture Prize competition. Their last event took them to Texas where they became one of the first two Pitt teams to compete in the prestigious Rice Business Plan Competition and made it to the semi-finals.
With funds starting to accumulate and Dan’s graduation imminent, they looked for the next step towards success and applied to Y Combinator, a highly competitive startup accelerator in Mountain View, California whose alumni include Airbnb, Dropbox and reddit. Four Growers was accepted as one of 90 teams and will receive $120,000 in exchange for 7 percent equity position in their company.
Brandon and Dan will travel back and forth between greenhouse farms, Pittsburgh, and Silicon Valley for three months during the summer and receive intensive training to refine their business and prepare pitches to investors.
Four Growers has successfully completed autonomous tomato harvesting inside greenhouses with their device and plan to have a beta prototype in operation by December 2018.
Brandon and Dan’s entrepreneurial spirit and passion for sustainable farming helped lead them down this career path. The team looks forward to the challenges ahead and hopes to reap the harvest of a successful business. Brandon said, “We know we’re undertaking a good amount of risk, but knowing that there is a whole industry that needs the product we are building really helps mitigate that. At the end of the day though there always is risk, but for me, to not do this would lead to regrets. We are all about solving the problem.”
“I don’t think this could have happened at another university without these kind of resources. Once I dug into something and realized someone at my age could actually do this and find the support—all the support that’s out there—it really propelled the business into reality, and it became the thing I knew I wanted to do.”
--Blake Dubé, CEO and Co-Founder at Aeronics Inc., Pitt ChemE ‘17
With his sophomore year at the University of Pittsburgh nearing an end, the last thing Blake Dubé (ChemE ’17) was looking to do was start a business. “I didn’t just breeze through the first two years of college,” he recalls. “It took a lot of work focusing on my classes and learning about chemical engineering. It wasn’t like I decided to start a business because I was looking for a bigger challenge.”
Nearly three years later, Blake has won about a dozen startup competitions, he has a product scheduled to go to market this year, and he works full-time as CEO of the company he co-founded, Aeronics, Inc. Back in the spring of 2015, the only thing Blake was looking for was a lab to do summer research.
After a visit to the ninth floor of Benedum Hall, Blake started research in the lab of Chris Wilmer, assistant professor of chemical engineering and himself an entrepreneur. Dr. Wilmer and his team were researching ways to use nanomaterials to improve gas storage, transportation, and safety in the many industries kept aloft by gas. Blake spent his time in the lab running computer simulations to find the best nanomaterial configurations for maximizing gas storage without the high levels of heat and pressure caused by putting too much gas into too small a container.
“I realized gas storage was such a broad field and started wondering where I could make a difference in the three months I would be working in the lab,” says Blake. “Most of the focus seemed to be on energy sources like methane and hydrogen, and there wasn’t as much work being done with oxygen. I started to think about how better oxygen storage could make an impact.”
The following semester, Blake enrolled in ChE 314: Taking Products to Market taught by Eric Beckman, Distinguished Service Professor of Chemical Engineering and co-director of the Mascaro Center for Sustainable Innovation at Pitt. Dr. Beckman, who had co-founded his own business for commercializing technology, guided students through the process of turning ideas into marketable products. When Blake showed an interest in applying his lab research to the class, Dr. Wilmer suggested he enter the Randall Family Big Idea Competition, a university-wide innovation challenge.
The Randall Family competition takes place from February to March each year and awards $100,000 in prizes to Pitt students working on interdisciplinary teams to bring product ideas to market. Blake recruited teammates Alec Kaija, a PhD candidate in Dr. Wilmer’s lab, and Mark Spitz, a kinesiology and exercise science student and long-time friend of Blake from their hometown of York, Pa. Dr. Wilmer served as the team’s faculty advisor.
“We started the Randall Family competition with the idea of fitting oxygen and the materials from Dr. Wilmer’s lab in a soda can. By the end of it, we actually had plans for a viable product, and since we won the grand prize, we had money to get started,” says Blake.
The team won first place and the grand prize of $25,000 to get their company up and running.
Blake, Mark, and Alec became co-founders of the startup Aeronics and went on to win several more competitions. By the spring of 2017, Aeronics had claimed more than $120,000 in prize money. While Blake and Mark were getting fitted for their graduation robes, they were measuring up the odds of successfully running their own business.
“BASF, the largest chemical producer in the world, offered me a full-time job before I graduated. It would have been a great way to start my career. Around the same time, Aeronics was incorporated,” he says. “When you’re an entrepreneur at the university, before you graduate is different than after you graduate. Now you better make it work. The pressure is on.”
Fortunately, Aeronics handles pressure well. Their prototype could store about three times as much oxygen as a standard portable oxygen tank at the same pressure. Still considering a more traditional career path, Blake consulted with Steve Little, the chair of the chemical engineering department, for advice. Dr. Little had been helping Aeronics navigate some of the issues with starting a private company at a university.
“I remember asking Dr. Little for advice because he had experience starting his own business. He helped us a lot throughout the beginning stages, but he said to me, ‘I can give you all the advice you want, but sooner or later you’re just going to have to do it to find out if it will work,’” says Blake.
One year later, Aeronics has completed two startup accelerator cohorts, found its own lab space to operate, and developed a product called Everyday Oxygen, which stores three times the oxygen as competitors’ cans. Everyday Oxygen is available for pre-order on their website and will be ready to ship in the fall.
Looking back, Blake says he liked most of his experiences with research, internships, and studying chemical engineering at Pitt in general. He didn’t dream of becoming an entrepreneur as a kid, but now that he’s running his own business, it’s hard to imagine doing anything else.
“I don’t think this could have happened at another university without these kind of resources. Once I dug into something and realized someone at my age could actually do this and find the support—all the support that’s out there—it really propelled the business into reality, and it became the thing I knew I wanted to do,” he says.
195 to 97 percent job placement rate over the past three years, http://www.engineering.pitt.edu/Friends-Giving-Administration/Office-of-the-Dean/Quick-Facts/
Contact: Paul Kovach